Sift & Pick - A Refresh!
Design Thinking, UI/UX, Sitemapping, SEO, 2023
The old platform had served us well. Yet the times move fast — and just as it was due for a sparkling new refresh, so was I. With that, my parting gift to the company I’ve loved.
Rebranding exercises are always tricky. You never want to undo all the hard work you and your peers have built over the years — yet, you still want to create something fresh and exciting.
That was exactly my approach. I made sure to keep the legacy intact — well, the parts that worked, at least — and moved forward with a look and feel that could keep up with the times.
Creating the new brand colours was the fun part, I based them all on fruits and vegetables! "Mango Mustard" was a nice throwback to our first big collaboration.
As Designers, we should organise support groups to talk about our romantic schematics, you know, our stories behind our ideas, its more for the benefit of our well-being versus anything else really.
Feel free to drop me a mail if you'd like to chat more about the designs in this project!